Financial Times promotion for Sunsail Platinum

In return for a one-week sailing holiday, the agency negotiated space worth £250,000 with The Financial Times, FT.com UK and FT.com Europe to run a competition for Sunsail Platinum. The two-week promotional campaign attracted over 15,000 entrants and was followed up with a bespoke email campaign, distributed to FT.com database, which resulted in further sales.