To increase sales in Germany of First Choice inland waterways holiday companies, Crown Blue Line and Connoisseur, the agency developed an online sponsored links campaign. During the 5-week campaign, over 4,500 additional visits to both websites were recorded with up to 80% of client business coming via the web. Product awareness was also shown to have increased, with enquirers stating that they had already visited the website for information.

Two high-profile reader offers in The Sunday Times, its Style magazine and other supplements resulted in over 4,500 calls for world-leading watersports and sailing company, Sunsail. This overwhelming response to Sunsail's late season holiday offers generated extra client revenue worth hundreds of thousands of pounds. These promotions now form a core part of Sunsail's marketing strategy.

Hot off the press is the latest brochure for Ocean Village, part of P&O. Branded 'The cruise for people who don't do cruises', the holiday is aimed at a far younger, more active audience than traditional cruises and the bold brochure design and irreverent copy style reflect this.

Selected to write and design the first brochure for P&O's brand new cruise product back in April 2002, the agency has worked with Ocean Village ever since, playing a key role in developing the brand. As with previous years, this year's project also involved a Caribbean photoshoot, directed by the agency.

In 2004 Ocean Village was voted Winner in the British Travel Awards, confirming the ongoing success of the creative strategy.

Besides the brochures, which proved highly popular in recent market research, we produce direct mail and inserts for Ocean Village, all of which have proved effective in generating sales.

Ocean Village Direct Mailer

Ocean Village Insert

Ocean Village Brochure Cover

A new logo, an advertising campaign and a new look for the website, was among the re-branding work carried out on behalf of St Margarets, a specialist yacht and small craft insurance broker.

After being acquired by the Amlin Group in late 2004, and to coincide with a move to new offices, specialist yacht and small craft insurance broker, St Margarets, was looking for re-branding. A long-standing client, St Margarets briefed us to carry out a new corporate identity programme which included a new logo, an entirely new range of stationery as well as an advertising campaign and a new look for their website.

St Margarets Website

St Margarets Flyer

To support a new national TV series, aimed at encouraging young people to take up boating and sponsored by the British Marine Federation, Ten Alps RMA have produced a set of programme sponsorship bumpers.

The ten-part series, funded by the British Marine Federation, is hoped to attract more than a million young people to the world of watersports. Starring an all-girls and an all-boys team who compete in various challenges, the programme includes an action-packed line up of watersports.

For the TV sponsorship bumpers, our brief was to show children in their own homes play-acting the various watersports that would appear in the series and encouraging viewers to visit the website to find out how to do it for real.

A last-minute airtime sponsorship offer by ITV meant time was tight and we worked quickly alongside film production company, Space City, to meet the deadline. The final result exceeded the client's expectations. "We are delighted with the end result and you have hit the brief exactly." said the British Marine Federation's Marketing Manager, Hayley Cooper.

Ten Alps RMA have been involved in the Splash Camp project from the start, creating the branding and designing the Splash Camp logo.

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