New brochure for new cruise concept

Hot off the press is the latest brochure for Ocean Village, part of P&O. Branded 'The cruise for people who don't do cruises', the holiday is aimed at a far younger, more active audience than traditional cruises and the bold brochure design and irreverent copy style reflect this.

Selected to write and design the first brochure for P&O's brand new cruise product back in April 2002, the agency has worked with Ocean Village ever since, playing a key role in developing the brand. As with previous years, this year's project also involved a Caribbean photoshoot, directed by the agency.

In 2004 Ocean Village was voted Winner in the British Travel Awards, confirming the ongoing success of the creative strategy.

Besides the brochures, which proved highly popular in recent market research, we produce direct mail and inserts for Ocean Village, all of which have proved effective in generating sales.

Ocean Village Direct Mailer

Ocean Village Insert

Ocean Village Brochure Cover