Ten Alps RMA Advertising has completed a 360° re-branding exercise on behalf of Ramblers Holidays - ‘The original walking company’ with over 60 years experience in leading small groups of walkers on holidays throughout the world.

The re-brand, which involved modernising all communications and a name change to Ramblers Worldwide Holidays, enables the company to communicate with a younger audience and emphasises the ‘worldwide’ element to their holidays.

The well-established brand has been completely transformed with a new logo and fresh creative for advertising right through to brochures. The rebranding also includes the implementation of a new media campaign and a brand new website with online booking facilities planned.