Two high-profile reader offers in The Sunday Times, its Style magazine and other supplements resulted in over 4,500 calls for world-leading watersports and sailing company, Sunsail. This overwhelming response to Sunsail's late season holiday offers generated extra client revenue worth hundreds of thousands of pounds. These promotions now form a core part of Sunsail's marketing strategy.

In return for a one-week sailing holiday, the agency negotiated space worth £250,000 with The Financial Times, FT.com UK and FT.com Europe to run a competition for Sunsail Platinum. The two-week promotional campaign attracted over 15,000 entrants and was followed up with a bespoke email campaign, distributed to FT.com database, which resulted in further sales.