There are more than 3,200 consumer magazines published in the UK. Of the 170 or so measured by NRS, 77% all adults will read one, whilst 99% of business decision-makers will read a trade magazine to keep up-to-date with their industry.
Magazines target two distinct areas, consumer and business – the latter also encompassing industry journals. Frequencies can vary from weeklies to annuals and content can cover a wide range of topics, making the magazine one of the most targeted forms of media available today. The consumer magazine market can be split into a range of defined groups each fulfilling a different need for advertisers.
Ten Alps RMA media has specialist knowledge of magazines in a wide variety of sectors, including travel, marine and the 50+ market. We ensure that our clients’ needs are met by negotiating the best possible opportunities to reach the intended target audience with minimal wastage.