To promote Kelvin Hughes’ specialist superyacht products and services, the agency has produced a campaign of sponsored editorial spreads in The Yacht Report, a leading publication aimed at superyacht captains and owners. Along with literature also aimed at raising awareness of Kelvin Hughes' superyacht products and services, the first of the series of editorial pieces was produced to coincide with Seas 2005, a superyacht event in Nice on 24-26 May.

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The agency has just completed a new DRTV commercial, targeting the grey market, for world-leading stairlift company, Stannah. The commercial, which included set design, aims to change perceptions of stairlifts by showing how Stannah’s latest models are designed with style in mind as much as performance. The commercial is supported by new brochure work as well as an advertising campaign running in quality national press.

To increase sales in Germany of First Choice inland waterways holiday companies, Crown Blue Line and Connoisseur, the agency developed an online sponsored links campaign. During the 5-week campaign, over 4,500 additional visits to both websites were recorded with up to 80% of client business coming via the web. Product awareness was also shown to have increased, with enquirers stating that they had already visited the website for information.

Two high-profile reader offers in The Sunday Times, its Style magazine and other supplements resulted in over 4,500 calls for world-leading watersports and sailing company, Sunsail. This overwhelming response to Sunsail's late season holiday offers generated extra client revenue worth hundreds of thousands of pounds. These promotions now form a core part of Sunsail's marketing strategy.

Hot off the press is the latest brochure for Ocean Village, part of P&O. Branded 'The cruise for people who don't do cruises', the holiday is aimed at a far younger, more active audience than traditional cruises and the bold brochure design and irreverent copy style reflect this.

Selected to write and design the first brochure for P&O's brand new cruise product back in April 2002, the agency has worked with Ocean Village ever since, playing a key role in developing the brand. As with previous years, this year's project also involved a Caribbean photoshoot, directed by the agency.

In 2004 Ocean Village was voted Winner in the British Travel Awards, confirming the ongoing success of the creative strategy.

Besides the brochures, which proved highly popular in recent market research, we produce direct mail and inserts for Ocean Village, all of which have proved effective in generating sales.

Ocean Village Direct Mailer

Ocean Village Insert

Ocean Village Brochure Cover