A new logo, an advertising campaign and a new look for the website, was among the re-branding work carried out on behalf of St Margarets, a specialist yacht and small craft insurance broker.

After being acquired by the Amlin Group in late 2004, and to coincide with a move to new offices, specialist yacht and small craft insurance broker, St Margarets, was looking for re-branding. A long-standing client, St Margarets briefed us to carry out a new corporate identity programme which included a new logo, an entirely new range of stationery as well as an advertising campaign and a new look for their website.

St Margarets Website

St Margarets Flyer

To support a new national TV series, aimed at encouraging young people to take up boating and sponsored by the British Marine Federation, Ten Alps RMA have produced a set of programme sponsorship bumpers.

The ten-part series, funded by the British Marine Federation, is hoped to attract more than a million young people to the world of watersports. Starring an all-girls and an all-boys team who compete in various challenges, the programme includes an action-packed line up of watersports.

For the TV sponsorship bumpers, our brief was to show children in their own homes play-acting the various watersports that would appear in the series and encouraging viewers to visit the website to find out how to do it for real.

A last-minute airtime sponsorship offer by ITV meant time was tight and we worked quickly alongside film production company, Space City, to meet the deadline. The final result exceeded the client's expectations. "We are delighted with the end result and you have hit the brief exactly." said the British Marine Federation's Marketing Manager, Hayley Cooper.

Ten Alps RMA have been involved in the Splash Camp project from the start, creating the branding and designing the Splash Camp logo.

Click to download movie 9.7mb.

In return for a one-week sailing holiday, the agency negotiated space worth £250,000 with The Financial Times, FT.com UK and FT.com Europe to run a competition for Sunsail Platinum. The two-week promotional campaign attracted over 15,000 entrants and was followed up with a bespoke email campaign, distributed to FT.com database, which resulted in further sales.

Ten Alps RMA have styled and directed a new photoshoot for Sixten, a leading manufacturer and distributor of fine furnishing fabrics. The new photography has been used in point of sale material, designed by the agency, and in fabric collection books.

The Square Circles Collection by Blendworth Fabrics 1

The Square Circles Collection by Blendworth Fabrics 2

The Sequoia Collection by Niche International 1

The Sequoia Collection by Niche International 2

Concept Boat is an annual competition organised by the British Marine Federation and the Royal Institute of Naval Architects, aimed at encouraging new boat designs. To promote this year's competition we have produced a mini-brochure as well as designed and constructed a new website.

View Concept Boat Website

View Concept Boat Brochure